Distributor Tech Data (Nasdaq: TECD) has launched a new Practice Builder programme for Veritas that will provide resellers with knowledge and business development support to help them grow their data protection sales.
The initiative aims to enrich the partner base with additional skills and capabilities in Veritas solutions, enabling them to advise end-user customers with confidence and deliver better customer experiences. Resellers will be able to access various tools, resources and benefits that will provide an easier path to growth with Veritas solutions.
Simon Bennett, Business Unit Director Advanced Solutions at Tech Data UK (Pictured), said: “Veritas is an integral part of our strategic vendor portfolio that enables our business to deliver real value to our partner community. Tech Data Practice Builder for Veritas is designed to elevate a partner’s profile, enhance margin and deliver true value to the end client. Through the enablement, demand generation, complementary vendor sales plays and joint business planning we are providing, partners will see increased growth, reduced cost and enhanced customer satisfaction.”
The initiative is fully supported by Veritas. Jamie Farrelly, VP Channel Sales EMEA at the company, believes it will lead to even stronger relationships between Tech Data, Veritas and its partners. “This unique programme underlines the importance of our strategic relationship with Tech Data in the UK. It enhances the Veritas partner’s status as a trusted advisor with their customers, whilst increasing their ability to be profitable with Tech Data and Veritas.”
Open to both current and new Veritas partners, the Practice Builder programme will help resellers to clearly demonstrate the relevance and value of Veritas solutions to customers and to identify and address new business opportunities. There are three tiers – Discover, Develop and Specialise – with minimal requirements for the entry level. All partners will have access to support on Veritas programmes and partner benefits, including special bids, sales support and technical training. Tech Data is also working on a dedicated trusted advisor portal for Veritas.
Additional benefits will be provided to partners that progress to the higher levels and make further investment in growing sales. These will include access to specialist demonstration facilities and dedicated business development planning and support.