Tech Data Appoints Trinder to Drive HP Workstations

Tech Data is putting increased focus on HP workstations, thin clients and point-of-sale devices with the appointment of Sam Trinder to a new dedicated Business Development Executive role within the HP team.

As well as providing active sales support to HP partners bidding for business with HP’s solutions, he will be helping resellers to co-ordinate marketing and access the benefits of HP’s partner support programmes. Sam brings plenty of experience to this new post having spent the last ten months as BDE for Acer and three years as part of the SMB DMR team.

Following the separation of HP’s business, Tech Data sees more opportunities to grow sales of HP’s specialist desktop and mobile PC systems, says Ross Turner, HP Business Manager at Tech Data. “HP itself is placing increased emphasis on its high-value for workstation, thin client and PoS solutions and we see this as a very considerable opportunity to catch the wave and support partners in addressing the needs of specialist users in areas such as architecture and design, engineering, call centres and retail. Sam’s appointment is a testimony to our commitment to HP business development.”

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David Dungay

Editor - Comms Business Magazine