Tech Data Introduce ARCHOS Range

Tech Data Mobile has announced the immediate availability of the new range of dual-SIM feature phone and Android smartphone devices from ARCHOS.

The first ARCHOS devices to be made available by Tech Data Mobile are the new ARCHOS 55 Platinum and ARCHOS F24 Power.

While ARCHOS has a strong brand position in Europe, in both the smartphone and tablet segments, ARCHOS has been less visible to date in the UK, even though many of its products have been available under different brands due to their extensive hardware licensing agreements.

This now looks set to change, said Matt Child, Managing Director of Tech Data Mobile. “Mobile devices are now penetrating every corner of the consumer and business sectors and many buyers are becoming increasingly selective and seeking out mobile devices that meet their exact needs. They want to get all the power and features they need on a smartphone, but also the very best value. For these customers, a challenger brand like ARCHOS is ideal and it enables mobile dealers and retailers to offer consumers and B2B users added choice and value.”

Rakesh Odedra, Sales Director at ARCHOS, stated: “Whilst there is demand for the top two, tier-one brands, there are also many consumers and B2B customers now actively doing their research, who see beyond the badge. They want to get the same level of design, quality and specification on a feature phone, smartphone or tablet but also at the very best value, so they are now turning to fast and focused, regional heroes that have the necessary engineering capability, including certification approvals, and ARCHOS is the perfect choice.”

The ARCHOS 55 Platinum dual-SIM, which will retail under £100, has a 5.5-inch HD IPS display, quad-core processor, 1GB of RAM and latest 5.1 Lollipop.

The ARCHOS F24 Power dual-SIM, which will retail under £30, is a talk and text phone powered by a 4000 mAh battery, which means users can enjoy 55 days standby and over 40 hours of talk time. It can also be used as an emergency charger via USB to Mini USB (included in box) for other devices.

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David Dungay

Editor - Comms Business Magazine