Tech Data Targets Trade-In Market

Tech Data is targeting the growing area of trade-ins, offering a service that will enable resellers to offer trade-ins on a wide range of mobile products and increase sales by driving adoption of the latest technologies and advancing refresh cycles.

Tech Data Renew provides a highly-competitive, trusted, simple and integrated trade-in service on leading-brand smartphones, tablets and laptops. Proposals can be customised to meet exact needs of the customer and Tech Data can provide swift and decisive responses to requests for quotations on specific products. All of this is available through a dedicated portal, which can be accessed via Tech Data’s e-com platform, InTouch.

Simon Smale, Commercial Director of Services, Europe for Tech Data, says that the service meets a growing need in the channel. “As a leading distributor, Tech Data sits at the very heart of the market and we are constantly watching and analysing trends. Many businesses and individual users want to make use the very latest technologies, which means they need to refresh devices more frequently. But they also want to make sure they get the very best value from their existing assets.

“Trade-ins are becoming an important element in the market, especially with premium brands that retain high residual values. The Tech Data Renew service provides resellers with a simple way to facilitate the trade-in of products and enables them to offer creative and attractive propositions to customers on new devices.”

The Tech Data Renew service is available on selected laptops and desktops as well as tablets and smartphones, and Tech Data will provide an instant valuation of devices and free courier collection for five or more devices. All recycling and reselling is carried out in accordance with UK and EU legislation, including the WEEE directive. Data clearance services that guarantee data is removed from customer devices are also part of the process.

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David Dungay

Editor - Comms Business Magazine