A well known industry shaker, Bowerman brings proven experience in successfully launching challenger offerings in the mobile sector, including the launch of the first mobile lifestyle brand, Orange. Heading up the Telindus Mobile Broadband Framework team, Bowerman will be responsible for leveraging the technical expertise in the fixed line mobile environment within Telindus UK and integrating it with the extensive mobile field experience of Belgacom, which includes one of the largest 3G roaming networks in the world.
During his 30 years in the mobile industry Bowerman has been responsible for launching several game changing solutions. Bowerman created O2’s first pre-pay service as a major outsource contract whilst at Brite Voice Systems, and as Business Development Director at ROK came up with the concept of extending the Virgin brand into the mobile sector.
“Bowerman’s track record of driving successful launches in the UK mobile industry is unmatched, making him ideal to head Telindus’ new mobile broadband framework offering,” said Mark Hutchinson, UK Managing Director, Telindus. “Mike has a deep understanding of mobile business and we are confident that his insight and on the ground experience will ensure the success of Telindus Mobile Broadband Framework.”
Bowerman said, “Telindus has some of the best technical expertise in the industry, and this is an exciting challenge to integrate this intelligence with Belgacom’s European presence and deliver the operator network and support services of Belgacom via Telindus to the UK. The massive growth of the mobile broadband in recent years means this fantastic opportunity to introduce a serious challenger to the UK mobile industry.”