Tesco Mobile Appoints New Chief Marketing Officer

Tesco Mobile has announced the appointment of Simon Groves as Chief Marketing Officer. Simon will become a member of the senior executive team, reporting to Roger Fogg, Chief Executive of Tesco Mobile and Tesco Telecoms.

In his role, Simon will be responsible for all customer facing marketing and brand activities, driving revenue, profit, service levels and growing Tesco Mobile’s customer base.

Simon joins Tesco Mobile from his role as Head of Brand, Marketing and Customer Experience Strategy at Telefonica UK (O2) where he was for 12 years. Simon was responsible for developing the O2 UK brand and marketing strategy, and defining and driving customer experience strategy and plans for the UK.

Roger Fogg, Chief Executive, Tesco Mobile and Tesco Telecoms, said “We are delighted that Simon is joining the team. Simon brings to Tesco Mobile a proven track record of success in brand development and delivering great customer experiences.
We welcome Simon to Tesco Mobile and hope that his appointment demonstrates our commitment to fresh thinking and putting customers at the heart of everything we do.”

Simon Groves, Chief Marketing Officer, Tesco Mobile says “I am thrilled to be joining the team that has made Tesco Mobile the UK’s largest and fastest growing MVNO. I look forward to working with Roger and the rest of the team to ensure that on its ten year anniversary, Tesco Mobile remains a highly competitive network delivering great experiences for all our customers.”

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