BT announced that it has launched a unique credit card for BT customers. The new BT Credit Card is BT’s first ever move into the credit card market. It not only offers competitive rates, but also an innovative reward scheme that automatically reduces users’ BT bills every time it is used.
Accounts are linked to BT customers’ telephone and broadband accounts, so every time the card is used for a retail purchase, the cardholder will be rewarded with money off their BT bill automatically. For the first £250 of spend on the card each month, customers will earn one pence for every two pounds of purchases, with no minimum spend required. Above £250 of card purchases per month, customers will earn double the discount on their BT bill: one penny for every additional pound spent.
Each BT Credit Card account holder can earn a discount off their BT bill of up to £75 per year – equivalent to more than nine months of free UK calls on BT’s Option 3 Anytime Plan. In addition, if more than one BT Credit Card account holder lives at the same household, they can save even more – each account holder can earn a discount up to £75 a year off the shared household BT bill. Another unique feature of the reward scheme is that it works totally automatically. There are no points to forget about, vouchers to lose, or numbers to call – the cardholders’ BT bill reduces as they spend.
The new BT Credit Card was developed following an in-depth consultation with customers who indicated they wanted genuine value from a reward scheme without the inconvenience of having to redeem points or vouchers.
Gavin Patterson, MD of Consumer, BT Retail, said: “The BT Credit Card will be an obvious choice for millions of BT customers. Our research shows that our customers want a competitive credit card which rewards them for everyday spend and gives them automatic discounts on their BT bill for services they regularly use such as the phone and broadband. This is another innovative benefit available to our customers.”