The Key Revolution (TKR), developers of the newly launched portable office and secure virtual network solution, Mobiu, today announced its first distribution deal in the mobile space. The SIMAssured chip and pin device will be sold through Trust Innovations Ltd, a dealer focused voice and data distributor based in Grantham, Lincolnshire, beginning this week.
In addition to being the first distribution deal TKR has struck for its inaugural product, it’s also a significant one with Trust signing up to take thousands of units. Trust’s dealer base of around 400 dealers will sell Mobiu into the small and medium enterprise market. Selling plans are already in motion with key dealers, supported by marketing collateral including eye-catching sales brochures, POS materials and dealer launch packs outlining customer cost benefits while ongoing product advertising will stimulate awareness and enquiries.
Jonathan Bower, Marketing Director at Trust Innovations comments, “We’re thrilled to be working with The Key Revolution to get Mobiu out to SMEs across the UK. There’s a real gap in the market for a product that helps businesses with issues of mobility, collaborative working and data security at an affordable price. Many of our dealers have already expressed interest in the product and we’re confident that this package and product will be a huge success for all involved.”
The deal supports TKR’s go to market strategy of working closely with one distributor in the mobile space and one in the IT space. Adrian Burholt, CEO of The Key Revolution comments, “We were impressed with Trust’s commitment, marketing plans and contacts. They’re a small company with big contacts which is ideal for the UK mobile industry. We’re delighted to have them on board and expect to announce a similar deal with an IT distributor shortly.”