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The One & Only Proposition Sparks Huge Growth for Daisy

Daisy Wholesale has reported a 300% increase in its active mobile resellers in just 12 months.

The upsurge comes after the successful launch of its B2B SIM-only mobile proposition – ‘The One & Only’ – to the channel last May, which allows resellers to buy at a wholesale rate and sell at a margin.

In partnership with Vodafone, Daisy Wholesale’s proposition aimed to demystify the sale of mobile for the reseller market after it was deemed ‘overcomplicated’.

Andrew Wilford, Product Director for Mobile at Daisy Wholesale, says: “Mobile has always had the reputation of being too difficult to sell among the reseller community. That is why we wanted to put a simplified model out to the market; something that would allow partners to sell mobile like any other product in their portfolio.

“And I think the results speak for themselves. By removing the risk element and making the process familiar, we have increased our monthly mobile resellers from 40 to nearly 200 in just a year.”

The One & Only offers resellers a 30-day SIM-only contract that includes unlimited minutes, texts and data bolt-on deals.

Daisy Wholesale will be exhibiting at the Convergence Summit South this October (8th and 9th) at Sandown Park. To register for the event (FREE registration) please visit

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David Dungay

Editor - Comms Business Magazine