Three Gives Holiday Goers a Little Extra

Three is giving the estimated two million² UK holiday-goers who are set to book a trip abroad this January something else to smile about. From April 1, 2015, Three customers traveling to Spain and New Zealand will now be able to use their phone abroad at no extra cost.

Spain and New Zealand join the 16 existing Feel at Home destinations which allows Three customers to roam abroad as if they were in the UK.

More than 13 million people are set to travel to Spain this year to party in Ibiza, sight-see in Barcelona, soak up the sun in Tenerife, or sip cocktails in Majorca. Three customers will able to call friends or family, brag from the beach via social media or discover the best travel apps to make holidays a breeze all without incurring extra charges.

To celebrate the extension of its popular Feel at Home service to Spain, the UK’s most popular beach holiday destination⁴, Three has installed a giant Spanish flag on Bournemouth beach, created from 650 beach umbrellas. The colourful mosaic took over six hours to build and is designed to get Brits in the holiday mood this January.

Dave Dyson, Chief Executive at Three, said: “Feel at Home is unique to Three and offers freedom from unfair roaming charges. It is already hugely popular with more than a million of our customers enjoying its benefits since launch. Adding France last year and Spain in 2015 means the two most popular destinations with British holiday makers will be covered. Currently, 49% of our customers’ overseas trips are to Feel At Home destinations. With the addition of Spain and New Zealand, I expect that to rise to about 65%.

“However, my ambition continues to be to eliminate excessive roaming charges globally and we’re working hard to open up even more opportunities for our customers to stay connected and enjoy their phones whilst they’re abroad.”

These two new destinations will join France, Switzerland, Israel, Finland, Norway, USA, Indonesia, Sri Lanka, Macau, Australia, Italy, Austria, Hong Kong, Sweden, Denmark and Republic of Ireland.

It couldn’t be simpler and there are no catches. Just travel to a Feel At Home destination and it will automatically activate as soon as you touchdown in one of the 18 places to visit. As soon as you arrive, your phone picks up a local network and you can then chat to family and text your friends back home, post status updates and share holiday snaps whenever you like. If you go out of bundle, you will still benefit from reduced roaming rates – a no brainer for the modern traveller.

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David Dungay

Editor - Comms Business Magazine