Three slashes the cost of entry to the world of smartphones

Three has made entering the world of smartphones easier and more affordable, announcing five of the UK’s top selling HTC and Samsung models starting from just £15 per month, with no upfront handset cost and a minimum 500MB per month internet allowance.

To help customers looking to try a smartphone or simply switch handset or network, Three has chosen some of the most popular Android devices with all-round great value. The launch comes in light of market data suggesting that expensive upfront phone costs are a key barrier to those looking to move into the world of smartphones; coupled with the fact that Android offers a number of different handset brands to choose from and a real variety in form and function.

Only last week Google reported that it is activating 550,000 Android handsets each day, a 10 per cent increase in just the last three weeks.

Three, which is rated the No. 1 network for smartphones by Yougov, is the only major operator offering The HTC Desire S with no upfront cost and gives you 100 minutes (any time, any network), 5000 texts and 500MB for only £22 per month.

William Ripley, director of voice at Three, said: “At Three we always try to help our customers choose the best smartphones and give them the best deals. Our emphasis is not just on voice and text, but also a generous internet allowance, which is ideal for new smartphone users. Smartphone adoption is increasing at a rapid rate and Android is proving popular due to the great value, variety of manufacturers and choice of form and function it offers. As such these excellent new deals aim to cut the cost of entry to the many benefits of mobile internet.”

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