Today, Tinchy Stryder and Jameela Jamil emerged from the wreckage of a crashed helicopter set at the Xperia PLAY Rooms in London to launch Sony Ericsson’s groundbreaking new handset Xperia PLAY.
The Xperia PLAY Rooms popped up for one day only to immerse consumers in a surreal fusion of gaming genres. Visitors were subjected to a world that featured everything from a fluorescent blue forest, burnt out helicopter, American muscle car and a Shanghai street bar.
Commuters arrived bright and early to be among the first in the world to try out their gaming skills on Xperia PLAY, with some gaming enthusiasts swapping their suits for Spiderman or Stormtrooper costumes. A select few also got their hands on tickets to Sony Ericsson’s private launch party, with performances by Tinchy Stryder and The Nextmen.
Tinchy Stryder commented, “I’m a big gamer so it’s great to be involved with the launch of Xperia PLAY. I spend a lot of my time on the road, so to have a mobile with a PlayStation gaming pad is cool.”
Jameela added, “I got to launch an awesome gaming phone and hang out with Tinchy, although he needs to learn to be a little bit less competitive when it comes to playing games.”
The Xperia PLAY goes on sale globally on the 1st April 2010. The Xperia PLAY Rooms were open to the public for one day only on the 31st March until 5pm.