Within the restructured partner programme there are three partnering levels: authorised (entry level), expert, and elite (top level). The clearly defined levels are not solely based on sales turnover, but also on the reseller’s success and commitment to Toshiba products.
Tim Webb, general manager at Toshiba BCD, states: “By restructuring partnering levels to reflect commitment to the products, we are aiming to lay the foundations for long-term, mutually beneficial, relationships with our partners. In addition, we feel it is incredibly important to reward our resellers for the hard work they continue to put in, which is why we have we have developed Toshiba Advantage.”
The Toshiba Advantage reward scheme is available to members of Toshiba’s Partner Programme, and rewards sales of Toshiba’s Strata CIX range with branded top brand merchandise, retail vouchers and travel options. Building on the success of the previous scheme, Toshiba Xchange, Toshiba Advantage aims to give resellers a more flexible way of redeeming their points, and also provides the opportunity to earn greater rewards.
Individual employees of authorised Toshiba BCD partners are awarded points for sales of systems, voicemail units, CTI applications, etc. They can then using the Toshiba Advantage website they can submit claims for points, review their balance, spend points, review the status of claims made, and update personal information.
The online catalogue contains over 800 items including household objects, travel options such as hotels and flights, and gift vouchers. For direct resellers that have made it to Expert and Elite partner level, there is a Toshiba Advantage MasterCard, which allows users to spend points wherever they see the MasterCard logo – on the high street or on the Internet.