Toshiba BCD launched its new website today, completing a total re-design of both the online and offline material.
Aside from refreshing the look and feel of the customer facing website, the Toshiba Partner Portal has also been improved to ensure that partners can easily find the tools that they need to service their prospects and customers. More importantly, Toshiba will also be using the site as a vehicle to provide their partners with the tools that they need to be successful.
“Ease of use was paramount when designing the site” says Ciara Harding, Marketing Communications Executive at Toshiba BCD. “Above all, we aim to give our partners instant, 24/7 access to as much information, and as many sales and marketing tools as possible. We are confident that the new website will meet this aim.”
The new site compliments Toshiba’s new printed collateral, reflecting a change of direction and vision within the division. Andrew Levey, Marketing Manager at Toshiba BCD says; “We wanted to provide our partners with flexible collateral that would help them provide a more consultative approach to their selling. The new collateral therefore allows partners to deliver the key information that prospects need, specific to the issues they are facing. We were extremely pleased with the response to the new brochures from our partners and hope that they will be just as pleased with the new website.”