Kay Tobin, Commercial Director of Tri-Line, says: “We felt that the new logo and image was necessary in order to reflect more accurately the philosophies behind the company and the products we offer. The new Tri-Line logo isn’t a radical departure from our old one; we haven’t replaced our old logo, we’ve simply updated it to better reflect who we are and what we stand for as a company.
By applying the same standard of style and innovation to our logo that we apply to our products we hope to embody our core company strengths – fresh, dynamic, innovative, approachable and technically advanced.”
Tobin says the re-branding is the first of a series of measures to be unveiled throughout 2006 to underpin Tri-Line’s commitment to both their products and the channel.