Triple Play Marketing From Nimans

Nimans and Unify, the Atos brand for communications software and services, have unveiled a hat-trick of new ways resellers can drive their business further forward – based on innovative technology and a major new marketing tool.

A joint ‘Cloud & Triple Play’ workshop was recently staged at Milton Keynes and attracted dozens of resellers from across the country.

During the three hour event attendees discovered how to identify, target, and capture more sales as they gained a valuable insight into Unify’s technology roadmap – based on cloud as well as on-premise solutions.

“For example, resellers learned about the functionality, benefits, and user adoption tactics for winning new business with Unify’s industry-leading collaboration solution, Circuit,” said Marcus Yates, Unify Solutions Business manager at Nimans. “They also learned why combining Unify’s OpenScape platform and Circuit delivers the ultimate level of functionality to customers, and highest level of on-going reseller revenue.”

But it was the launch of Unify’s ‘Triple Play’ marketing support programme that took centre stage.

The tool, which can be hosted on a partner’s own website, provides partners and end users with transparent solution choices, ensuring their collaboration and communications needs are accurately met. Triple Play is designed to increase revenues, enhance demand generation and motivate resellers to break into new markets.

“Unify’s Triple Play provides partners with a tool that demonstrates the complete flexibility of Unify’s OpenScape portfolio, taking technology off the table and focusing on what matters, the desired business outcomes of their customers,” Marcus emphasised. “Triple Play also plays into the digital buyer journey of today where its estimated 85% of small business owners begin the buying process in a digital environment. Triple Play enables partners to capture those buyer prospects during the early stage of their online research.”

In three easy steps, Triple Play enables partners to tailor their offerings to meet business objectives and desired outcomes, such as reducing cost, enhancing customer satisfaction or increasing cloud capabilities.

Step one — Choose your platform. Step two — Choose your deployment model
Are you cloud enabled, on premise or a bit of both? Step three — Choose your payment model.

Marcus concluded: “Triple Play helps partners to focus on driving differentiation through true added value, increasing demand and motivating partners to break into new markets. The day was a resounding success with lots of positive feedback and exceptional reseller interest.”

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David Dungay

Editor - Comms Business Magazine