UK Channel Roll Out from MIND

MIND, with over 300 employees and potentially the largest global manufacturer of call management software, has announced the launch of its UK channel strategy for 2009. Managing Director Mark Armstrong commented, “I am extremely excited about our UK launch which will firmly position us as a key player within the UK re-seller community. The strategy has been developed to target key strategic channels and is focused on generating a significant, much needed additional revenue stream for our partners. We identified there is a large degree of complacency from call management suppliers and a lack of focus on post sales service and support which is exactly where MIND’s strength lies.”

As well as a ‘traditional’ and expected professional account management service MIND will also provide a high touch client account manager, co-branded marketing, an easy to use quotation tool, marketing rebates, highly competitive pricing and high reseller margins. Recurring revenue is also offered to our channel partners via annual maintenance renewals and in addition all sales of PhonEx 1 qualify for cash incentives which can be redeemed via an on-line rewards page.”

MIND believes that their real differentiator lies in their focus on post sales, guaranteed via a dedicated technical account manager who takes ownership of the customer base and ensures that customer satisfaction is delivered through regular health checks for end users. This takes the onus away from their partners at the same time ensuring clients are continually driving value from their investment.

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