Today Orange launches its latest mobile volunteering ‘action’ on its Do Some Good app, which allows people to snap and geotag everything from dog poo to graffiti and litter via their mobile phone to help clean up the streets of Britain.
With UK dog owners overtaking the number of cat lovers for the first time in 2011, and 8.3 million dogs estimated to live in UK households, cleaning up after our pets is more important than ever – and Orange will tackle this growing problem by mobilising a nationwide ‘Poo Patrol’.
Once the waste has been geotagged, LoveCleanStreets, the creator of the action, informs the local council so the mess can be removed and allows users to track progress online. LoveCleanStreets also encourages people to report all types of environmental crime from geotagging graffiti, fly tipping and litter** – removing all waste from local streets.
“This action means everyone can play an active part in their community, keeping their beloved streets clean,” says Helen Davies, Head of Responsibility, Orange. “From dog walkers to families, we all have an interest in keeping our surroundings beautiful – and this 5 minute action is the perfect way to report local problems.”
“Almost a quarter of households in the UK owns a dog and has a vested interest in keeping our local areas looking their best” says Caroline Kisko, Secretary of the Kennel Club. “We are delighted to support Orange’s LoveCleanStreets action and we’re urging dog owners to become part of the solution.”
Do Some Good allows convenient, bite-size volunteering through a mobile phone, enabling users to do a good deed in less than five minutes at a time and place that suits their lifestyle. Since the ‘Do Some Good’ app launched on the 31st March 2011, 15,000 mobile volunteers have given more than 1,500 hours of their time to 15 good causes.
The app now available on Android phones as well as BlackBerry, iPhone and Nokia.