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Unify CEO Reiterates ‘New Way to Work’

Unify Chief Executive Officer Dean Douglas starts his appointment today at a time of tremendous opportunity for the company as it paves the way for enterprises of all sizes to adopt the “new way to work” (#NW2W). We have heard this message from multiple communications companies over the past few months but that hasn’t stopped Douglas beating the phrase to death…again!

“We’re in a dynamically changing market, driven largely by trends around the rise of the anywhere worker, bring your own device (BYOD), and the role of millennials in the workforce,” Dean said. “Users are demanding intuitive apps, instant gratification from technology, and the ability to work from anywhere with seamless collaboration across multiple devices. These big trends have created an environment where today’s businesses are faced with the challenges – and opportunities – of meeting the demand for the new way to work. At Unify, we see these issues moving to the top of the priority list for c-level executives as they seek improved productivity, manage for top talent and drive for competitive differentiation.”

“I was extremely excited by the enormous interest in our company at the time of the rebrand,” Dean added. “Unify is in a unique position to serve as a trusted advisor to customers and partners and help them navigate the changing technology and business landscape. As I start my first day at Unify, I’m determined to strengthen Unify’s position as a leader in technology and communications, where we already enjoy the benefits of great customers, our Siemens heritage, and our market-leading OpenScape platform. I also plan to make Unify a leader among communications software companies in the collaboration space with Project Ansible.”

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David Dungay

Editor - Comms Business Magazine
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