Union Street Refresh Brand Identity

Union Street Technologies has refreshed its brand identity, updating its company logo, corporate imagery and website among other significant changes. The company has also introduced a new strapline, ‘Powering Your Potential,’ which it claims encapsulates its commitment to providing innovative solutions, backed by support and consultancy services, that are designed to maximise efficiency and profitability for its clients.

The refresh follows an eventful period of growth and change for Union Street. Over the past few year the company has developed its solutions beyond simply billing to increasingly act as a central point for back office integration, and as a profit centre for resellers. The company has also seen a steady rise in its customer base which now numbers in excess of 450 companies from across the telecoms channel including resellers, network aggregators and carriers.

Discussing the thinking behind the new look, Head of Sales and Marketing, Vincent Disneur, comments, “Redesigning our branding was necessary to better represent the sophistication of our solutions, our position as market leader and the many changes in service delivery there have been at Union Street.

“We now has over eighty staff supporting clients and developing our products compared to only 52 at the start of 2013. This enables us to provide more training, account management and field based consultancy services than ever before, and helps clients to leverage the maximum value from our solutions.

“This is why we have chosen to refresh our brand under our new strap line, ‘Powering your potential’. We believe this sums up our key mission, to be a valued partner that’s working with you to fully realise the potential of your business.”

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David Dungay

Editor - Comms Business Magazine