The prestigious event, which took place at the home of the world famous Williams F1 team in Oxfordshire, followed up a campaign by Uniworld to invite feedback from the Channel on their challenges in the market, what they want from a service provider and the type of support they need.
Michael J Thornton, Sales & Marketing Director of Uniworld said “We would like to thank the 170 guests who attended our conference. We’re delighted that the feedback we received has told us that our Channel Partners affirmed the messages about how we are positioning Uniworld to support their growth”.
Uniworld has achieved a great deal in 2007 with the launch of a new website, online portals, marketing materials and key staff appointments as well as the structuring of the Sales and Marketing function to support growth in the Channel.
A summary of the key messages about how Uniworld is continuing to develop and support its Channel Partners shows:
Statistics from Ofcom show that business revenue in communications is presenting opportunities for sales of value added and ‘bundled’ communications solutions.
Independent research commissioned by Uniworld into business issues and drivers for SME’s across industry sectors has identified messages, sales and marketing tools, products and services relevant to each sector.
The tools being developed by Uniworld to support the Channel include case studies, presentations, product flyers, PR and website activity.
A newly structured Business Development & Product Marketing Team are in place to support Channel Partners across the UK with product training, customer opportunities, lead generation, product implementation and market research.
Michael added “The integration of communications services is driven by both the needs of customers and the convergence of technology. At Uniworld we are focused on delivering a suite of products and services that meet the needs of customers and on providing our Channel Partners with the support they need to sell these”.