VADition Puts New ‘Drive’ into Partner Incentive Programme

Distributor VADition has launched Drive, an incentive programme that acknowledges the step by step contribution of pre-sales, technical and sales individuals toward the business development milestones and sales outcomes of their reseller organisation. Conceived and managed by VADition, Drive is actively supported by their vendors who will use it to stimulate periodic business objectives.

Self-administered via an online portal, Drive uses a points system that can be converted into benefits for reseller organisations, and rewards for individual sales/technical employees. The system is fuelled by vendor ‘Calls to Action’ that clearly define all criteria along with a points value. Providing the criteria is met, the response will be approved and the points awarded. Each time a response from a registered individual is approved, the points detailed will also be awarded to the reseller.

Barrie Desmond, Marketing and Business Development Director of VADition, says: “This scheme shows VADition’s progressive approach to the channel. We recognise that the entire sales cycle for introducing disruptive technologies to customers demands the contribution of whole teams within each partner organisation. We will reward those individual team members for their achievements, as well as benefiting the reseller they work for.”

Activities that could accrue points – in addition to clinching sales volumes – include: attending educational webinars, reaching training goals, prospect appointment setting, and Proofs of Concept. Reseller benefits include marketing funding, subsidised training, demo kits and ready-to-go demand generation campaigns. Individuals can earn rewards such as weekend breaks, restaurant meals, and car test-drives.

The following two tabs change content below.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam dignissim magna vitae dui posuere eu feugiat augue eleifend. Fusce sed tincidunt quam. Donec varius aliquam metus ut semper. Donec augue purus, feugiat interdum malesuada vel, aliquet quis massa. Nulla facilisi. Nam vel ante quam, et tincidunt dui. Maecenas venenatis libero eu nulla tincidunt et accumsan velit sodales. Nam congue mauris et felis porttitor blandit. Nam eget tempor massa. Nullam suscipit gravida eros, ac suscipit magna feugiat sit amet.

Latest posts by admin (see all)