Recognising the complementary expertise within the two businesses, the channel specialists began working together in October 2016.
“Technological innovation is happening incredibly quickly in this industry,” comments PTG’s sales director Gary Saunders. “It therefore takes more than just intuitive products to stand out.
“What a customer really wants is a robust partner that can wrap up all of their requirements into one commercially-sound package. They need peace of mind that they’re dealing with experts in their field so that, should ‘disaster’ strike, they have everything in place to minimise operational disruption and continue with business as usual. They’re looking for speed, security and strong communication. That’s why I think PTG’s relationship with Vapour has worked so well. We’re on the same page in terms of what matters to customers and it all stems from our people.”
Whilst the past 10 months have largely centred on dealing with reactive enquiries, the focus now is to proactively highlight the solutions that can benefit new and existing customers alike.
“We have only just scratched the surface with Vapour’s Tunnl product, for example, and know that the provision of Disaster Recovery solutions could substantially increase our turnover in the next few years,” continued Gary. “And that’s before we think about the new Web RTC-powered commercial voice product Höllr.
“The channel is incredibly crowded at the moment, but collaborating with a firm like Vapour means we can offer more comprehensive, best-in-class support to customers, from one dedicated team.”