Vertiv has appointed two new channel leads as part of a broader plan to strengthen and invest in its channel strategy. Martin Ryder has been promoted to the role of channel sales director and Stuart McDougall has joined the company as a channel marketing specialist.
Ryder (pictured above, left) has been with the company since 2004, and he will now lead the channel team in supporting distribution partners and resellers. Over his 18-year career at Vertiv, Ryder has held several positions across the company’s direct sales teams. He has been responsible for managing projects with customers including Heathrow Airport, Network Rail and London Underground, as well as supporting the consulting engineering community as a technical advisor of uninterruptable power supply (UPS) technology.
McDougall (pictured above, right) will be responsible for recruiting, engaging with and retaining partners and growing investment in the partner ecosystem. He will work closely with key distribution partners to continue driving joint business and winning new customers.
McDougall joins Vertiv from TPL Digital, a channel marketing agency, where he was a senior account manager. He is experienced in helping enterprise software vendors accelerate their channel programmes through recruiting, enabling and growing their respective partners. His goal is to attract partnerships with channel distributors and resellers based on trust and growth.
Vertiv partners in the UK include MB Technology and NBM Technology Solutions.