Vertiv revamps Partner Programme

Vertiv has launched its enhanced Vertiv Partner Programme (VPP) including three key initiatives: a new incentive plan, a revamped partner portal and an enriched portfolio to demonstrate its commitment to channel resellers and distributors across Europe, Middle East and Africa (EMEA).

The VPP is part of Vertiv’s wider strategy to enable its growing partner base to meet and stay ahead of demanding customer requirements around edge computing, digitalisation and other disruptive trends in the data centre and wider IT landscape. Over the past year, Vertiv has invested in ongoing, in-depth research to define four main edge computing archetypes and identify the most mature cases to be enabled by 5G, which will present the clearest and immediate commercial opportunities for its ecosystem of partners.

“The channel is crucial to enabling businesses of all types and sizes to embrace the new opportunities enabled by edge compute, 5G and the wider trend towards digitalisation,” said Joachim Fischer, channel sales director for Vertiv in EMEA. “In addition to our investments to enhance our innovative channel portfolio, Vertiv is also accelerating its channel strategy to ensure our resellers are positioned for success. The new partner programme and commercial policies that we are progressively rolling out across EMEA are testament to our commitment to the channel.”

A cornerstone of the VPP is the new EMEA Vertiv Incentive Programme (VIP) which allows Authorised and Silver resellers to automatically earn bonus points and quickly monetise rewards. Incentives also include new rebates for Gold and Platinum resellers.

Moreover, Vertiv has redesigned the Vertiv partner portal which enables resellers to quickly register and immediately unlock assets and benefits. The portal’s improved usability includes self-paced online training courses to help partners upskill and to mitigate talent gaps in the IT sector.

Scott Murphy, director of Cloud and Advanced Solutions at Ingram Micro UK comments, “We are happy to see Vertiv continue to enhance their partner programme. This has meant that we can remain a leading distributor when it comes to digitalisation. Thanks to Vertiv, we have been able to embrace new opportunities, remain competitive and develop a strong and trusting business relationship with them.”

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David Dungay

Editor - Comms Business Magazine