Virgin Media has increased the number of customers signing up to a mobile contract by more than 40% in the past 12 months, thanks to a range of competitive tariffs, high end handsets and some exclusive benefits for Virgin Media customers.
Graeme Oxby, executive director of mobile and home phone at Virgin Media said: “We’re delighted to have reached the one million milestone as we continue to build on our unique ‘quad play’ line up of mobile, broadband, TV and home phone. With market leading mobile tariffs, built on simplicity and flexibility, exciting new handsets and outstanding value for money across all of our bundles, more of our customers are choosing to take more services with Virgin Media and are making the most of the digital world.”
Virgin Media recently launched a range of new, high end handsets, including the LG InTouch Max, HTC Desire, BlackBerry Bold 9700 and Nokia X6. Alongside a relaunched mobile portal with instant access to Twitter, Facebook, Google Talk, Yahoo! Messenger and virginmedia.com, this range of high end data enabled smartphones, has helped the company drive mobile data usage.
Mobile from Virgin Media has built on its pre-pay, value for money heritage to offer a range of compelling contract tariffs, including unlimited texts and unlimited web access from just £20 per month.
To support the company’s quad play strategy, customers who also take broadband, TV or home phone services with Virgin Media can take advantage of exclusive benefits and savings, such as a choice of high end handsets for less, additional minutes to other Virgin Mobile phones or even unlimited Virgin Mobile to Virgin Mobile calls, all available on selected tariffs.
Recognising the growing number of customers taking all four services, Virgin Media has introduced free calls from Virgin home phones to Virgin Mobiles, a first in the UK. In the first fortnight of this innovative new offer, Virgin Media customers made over 70,000 hours of calls, collectively saving in excess of £100,000 each week.