Virgin Media has done a deal with 4th Screen Advertising to provide brands with cross-platform advertising for their mobile campaigns.
4th Screen will manage and sell Virgin Media Mobile Advertising using the 4th Screen’s Mpression ad-serving platform. 4th Screen will work with Virgin Media's sales house, IDS, to ensure that cross-platform campaigns are properly planned and executed.
Both companies will form strategic relationships with advertisers and agencies so that Virgin can deliver integrated campaigns across mobile, online and TV.