Commenting, Exetel CEO Richard Purdy, said: “Exetel’s entry into the UK will see the lowering of the costs of data services for businesses, changing the shape of the industry. Being an SME ourselves, and highly familiar with the UK market, we understand the importance of agility, speed, and of course affordability. With many of our existing clients having a presence in both markets, this expansion is a logical step for us. The UK market is undergoing a seismic shift as more than 3.2 million ISDN lines will have to transition to VOIP in the next 10 years following the decision by BT to phase out ISDN services.
“Virtual1 is the ideal partner for Exetel; our mutual commitment to customer service, as well as a straightforward approach, makes us very much aligned. The growth of the SME market and the proliferation of cloud services demand an ever-increasing need for affordable data packages, and this is precisely where Exetel’s offering sits.
“Having shaken up the Australian telco market over the past 12 years we are excited to be expanding into the UK, which has always been the next logical step for our business. We see a considerable gap in the market where small businesses are not supported, and we have the know-how and the flexibility to fill this. We look forward to replicating the success that we have achieved in Australia in the UK market.”
Simon Durrant, Business Development Director, Virtual1 said: “We are pleased to welcome Exetel on board as a key partner. Their commitment to the SME market through their low cost, high-speed voice and data solutions will help enable us to bring our businesses closer together. It’s great to be working with a partner so focussed on a key business market and we look forward to a successful future for them as they enter the UK market.”