Vodafone announces eight own brand devices ready for Christmas

Vodafone has announced eight new additions to its own branded consumer devices, building on the success of over 20 million handsets shipped so far under the Vodafone brand.

Patrick Chomet, group director of terminals at Vodafone said: “I am delighted to be adding further diversity to the Vodafone own branded device range. From fashion influenced mobiles to business tools, these new handsets will give our customers stylish, contemporary and great value choices. This new range of mobile phones will offer features such as a touchscreen experience and services like the mobile internet to a broad base of both European pre-pay customers and customers in emerging markets, many of whom will be using them for the first time.”

As part of Vodafone’s strategy to constantly improve the cost and efficiency of its own branded handsets, Vodafone has selected MediaTek chipsets for two of the new devices.

The strategic partnership with MediaTek provides Vodafone with the opportunity to offer the Vodafone 340 camera phone at a very affordable price as well as its first entry level, low cost touchscreen device for prepaid customers – the Vodafone 541 – all without compromising our rigid quality standards.

Three new designs are being added to the popular slider phone Vodafone 533 Catwalk Collection: ‘Red’ – a version in vibrant metallic red to add to the five trendy colours introduced in Spring 2009; ‘Lady’ – a fashion conscious mobile phone. A stunning handset depicting an artist’s impression of girls about town, created by Berlin-based artist Tomek Sadurski; The exclusive ‘Crystal’ – a unique fashion accessory and perfect Christmas gift. The result of a collaboration between Vodafone and CRYSTALLIZED, which has employed cutting edge technology to embed the crystals directly into the sleek black slider case during its manufacturing process.

A special coating guarantees the brilliance and total integration of the crystals into the handset. The CRYSTALLIZED logo is discretely placed on the reverse side of the phone and an exciting CRYSTALLIZED Swarovski Elements animation appears on the screen when the phone is activated.

The Vodafone 541 Touch is Vodafone’s first ever entry level touchscreen phone. With its appealing, fresh design it addresses young pre-pay customers across Vodafone’s global footprint and will launch over the course of the coming months.

The higher specification Vodafone 840 Touch has a larger screen and 3G connectivity. Together these devices demonstrate Vodafone’s commitment to meet customer needs for contemporary devices with great value offerings.

Access to the mobile internet is more accessible than ever through new, exclusive, affordable devices offering internet on the go. Options include Opera Mini optimised internet browsing on the Vodafone 540 and Vodafone 340, and 3G connectivity on the Vodafone 1240 and Vodafone 840.

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