Despite the worsening economic climate, Vodafone has also enjoyed strong revenue growth from mobile advertising services during the 2009 to 2009 period, and plans to continue the roll out, expanding both the portfolio of mobile advertising services and their reach.
Over the last year Vodafone Marketing Solutions has run over 2000 campaigns across its global footprint for hundreds of global brands. While those brands continue to enjoy considerable success with mobile banner campaigns, they are increasingly trying newer mobile advertising formats including the use of branded content, sponsored alerts, opt-in push messaging and advertising on service based text messages.
Rick Fant, head of internet discovery at Vodafone, said: "In the current economic climate brands will look even harder at their budgets and how they spend them. Mobile advertising offers a combination of great response rates alongside the opportunity for advertisers to reach out to and engage with their customers. We are pleased with the performance of Vodafone’s mobile advertising business and that more and more brands are moving spend to this innovative medium.”
Vodafone will continue to invest in its advertising offering in the coming year both by adding to its global reach through its network of operating companies, affiliates and partners, including operators such as Mobilkom, Proximus, Vodacom, and China Mobile, as well as by seeking to extend the number, type and effectiveness of its portfolio of advertising services.