Vodafone UK’s wholesale division and Cognatel have agreed a partnership that will create a new mobile virtual network aggregator (MVNA).
The partnership will give mobile virtual network operators (MVNOs) easier access to the UK’s best network backed by flexible billing and CRM solutions.
Cognatel’s end to end, fully hosted, solutions will reduce the time it takes MVNOs to get to market and ensure that they have the right processes in place to ensure long term success.
The Cognatel support package can also dramatically lower the cost of market entry for new MVNOs by eliminating the need for expensive upfront investment in new technology and allowing MVNOs the freedom to focus on shaping and marketing their offer.
Tim Stone, director of business development and wholesale, Vodafone UK, said: “Our partnership with Cognatel strengthens Vodafone’s MVNO portfolio and maintains our focus in an area which offers excellent opportunities for everyone involved.”
Mark Ashdown, Cognatel CEO, said: “Cognatel can help brands reach new and niche markets by helping them create and manage their own mobile presence. We will work with new partners at every stage of their development from verifying their initial proposition through to supporting the final market implementation. And we can move quickly so that they can launch their branded mobile offer within weeks, rather than months.”
Cognatel will also offer the reassurance of market leading real time billing and CRM tools which will enable MVNOs to increase customer value and retention by providing the best possible service.