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Vodafone undercuts 5G market with unlimited data for £25

Vodafone today switched on its 5G network in seven cities across the UK and announced plans to offer Vodafone Business Unlimited – a series of new plans that give business customers access to ‘Unlimited data’ and 5G at the same price as 4G. Vodafone also becomes the first UK provider to offer 5G roaming in four European countries over the summer.

Customer mobile data usage is already increasing at a rate of 50% year-on-year. This usage is predicted to grow as 5G brings WiFi-like speeds on the go, enabling people and applications to interact, seamlessly, over the mobile network with no ‘lag’ or delay. To enable business customers to take full advantage of 5G, Vodafone Business Unlimited plans include 5G and unlimited data with prices starting at £19.16 per month excl. VAT. The packages include:

•Business Unlimited Lite is perfect for a small business wanting reliable email and internet browsing as well as social media to engage with their customers from just £19.16/month excl. VAT.
•Business Unlimited is ideal for professional services such as an estate agent or marketing consultant wishing to use Google maps to get around or upload and download larger files, images and video from £21.66/month excl. VAT.
•Business Unlimited Max is the ultimate choice for businesses providing unlimited data and the fastest 5G available plus Vodafone’s best-in-class roaming offer, all from £25.00/month excl. VAT.

Vodafone Business Unlimited is available to Soho and SME customers initially. Vodafone will expand its Business Unlimited portfolio in the coming months to enable businesses of all sizes to benefit from unlimited 5G and 4G.

To complement Business Unlimited, Vodafone’s popular Business ‘Add Ons’ portfolio will become available to its SME customers in addition to Soho businesses. These include a virtual landline proposition One Net Anywhere, four-hour device replacement with Rapid Insurance, Paypal Here, Device Support, Prime Contact and Business Support.

Vodafone will also launch a digital marketplace later in the year. It will enable small businesses to purchase productivity and security apps direct and pay for them via their monthly mobile bill.

Anne Sheehan, Business Director of Vodafone UK, commented: “Our Soho and SME customers tell us they see their data allowance as a data limit. Today, we are removing this constraint. Vodafone Business Unlimited and Business Add-Ons will provide everything businesses need to thrive, including connectivity, data, apps, services and support. It is part of our commitment to be the go-to Digital Partner for UK businesses.”

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David Dungay

Editor - Comms Business Magazine