Wapple has implemented the mobile strategy developed by Comic Relief by using its Canvas platform to build and publish the Red Nose Day 2011 mobile site.
Users accessing rednoseday.com from a mobile device are automatically redirected to the mobile site, where they are delivered functionality and content that is automatically optimised for the device they are using.
As well as getting all the latest information from Red Nose Day, including news and TV listings, visitors are able to donate direct from their mobile and show support for Red Nose Day, which is on 18 March, by downloading wallpapers to customise their phones.
They are also provided with fundraising ideas, the option to sign up for email communications, as well as a sponsor search feature that enables supporters to instantly find fundraisers and sponsor them from their mobile.
Earlier this year Wapple was approached by Comic Relief who were looking for a technical solution to power the Red Nose Day 2011 mobile site. Said Marcus East, head of future media and technology at Comic Relief: “We know from previous campaigns that mobile is playing an increasingly important part in the way that our supporters access our content and key messaging.
“As such we recognised that we needed a mobile solution that would make it as easy as possible for our supporters to digest information about Red Nose Day and make key transactions in an environment optimised for mobile devices. Using Wapple’s technology we are able to achieve this.”
Added Anne Thomas, COO at Wapple: “We are delighted to be working with Comic Relief again and have great confidence that the new features of the mobile site will help to increase involvement and donations to this very important charity event. The Red Nose Day site is a true demonstration of why it is important to design usable experiences on mobile and increase consumer confidence in a brand.”