Westcoast Launches New Brand Identity

Westcoast has announced the launch of a bold new identity, together with a website refresh including enriched content and reseller enablement resources, to emphasise its renewed focus on channel services.

Alex Tatham, Managing Director, Westcoast, said: “We are delighted to launch a new chapter in Westcoast’s amazing growth story. We want to show our business can continue to service our ever-growing and changing customer base with a wide range of services bound together with the Westcoast brand promise of unrelenting excellence.”

“As we move progressively beyond traditional IT distribution to fulfilment, cloud enablement, configuration, enhanced logistics, merchandising and marketing of a huge range of products, we want to demonstrate that all of these services are delivered with the flexibility and energy for which Westcoast is renowned.”

Alex added “It’s a great time to be working at or with Westcoast. I look forward to continuing our phenomenal growth and taking our brand image even further afield.”

The distributor’s services portfolio has been expanded, enriched and reorganised. The new look represents Westcoast’s first major rebrand for ten years.

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David Dungay

Editor - Comms Business Magazine