Westcon-Comstor appoints new CMO

Westcon-Comstor has appointed Patrick Aronson as chief marketing officer. In this position, Aronson will lead Westcon-Comstor’s global marketing strategy and drive the evolution of the company’s 130-person strong global marketing team with a focus on analytics, marketing automation and partner success.

Aronson (pictured above) will combine his chief marketing officer duties with his existing role as executive vice president for Asia Pacific. He commented, “I’m thrilled to take on this new responsibility as CMO as we continue to build and grow the business. I know first-hand from our partners that they’re looking to us to provide the right tools, process and structure at scale so they can adapt their business models to deliver recurring value to each one of their customers.

“Westcon-Comstor is already a trusted brand by the world’s leading technology vendors. As these vendors pivot to subscription and annuity models, they too are keen leverage our focus on partner success.

David Grant, CEO, Westcon-Comstor, added, “As an inspirational leader who has been part of this business for the past seven years, Patrick is the ideal person to join the C-suite and to drive partner success.

“Patrick’s been instrumental in spearheading our success in the Asia Pacific region, having launched and led initiatives like our APAC Partner Success Centre and developing our cloud business with AWS and Microsoft. He’ll bring that experience, leverage the work and make it global. The future is bright – and I’m excited to work more closely with Patrick.”

Aronson has been responsible for growing and leading Westcon-Comstor’s business in Asia Pacific. Prior to joining the company, Aronson spent a decade leading Motorola’s mobile business in south-east Asia, as well as a stint as managing director at Brightstar where he developed its engagement strategy and mobility business. He has a bachelor’s degree in Economics and Asian Studies from Hobart College, New York, and is fluent in Vietnamese and Thai.

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Charlotte Hathway

Charlotte is the editor of Comms Business and writes about the latest technology innovations and business developments across the Channel. Got a story? Get in touch – charlotte.hathway@markallengroup.com.

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