Westcon Helps Partners Sell into Verticals

Westcon Group is running a series of vertical sales enablement workshops to support its partners with tools and expertise to sell more effectively into vertical markets. Following a successful healthcare event, the latest workshop focused on ‘How to sell into Manufacturing’ and was held at Polycom’s Executive Experience Centre in London.

The event included presentations from: Polycom, Spectralink, Westcon, Yorktel and a leading fashion supplier who successfully worked with Interlink Vision to implement Polycom Solutions. It also included a live demonstration from New York using Polycom’s ‘Open Telepresence Experience (OTX)’ and Real Presence Immersive Studio Solutions.

Alex Joseph, Account Director Yorktel, presented his top tips on selling into the manufacturing sector, “Yorktel is a key player in manufacturing and we concentrate on understanding the business requirements and challenges to deliver a solution rather than leading the sale with technology.”

“These interactive workshops are a fantastic way to share ideas and address the pain points that partners experience selling into vertical sectors. It was great to hear how one of the leading suppliers of men’s and women’s fashion use Polycom’s video conferencing solutions to improve its time to market by sharing samples and designs over video, greatly reducing worldwide travel. The company has saved a huge amount of money and time on travel and increased the speed of the supply chain management process,” commented John Richardson, Marketing Director, Westcon Group.

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David Dungay

Editor - Comms Business Magazine