The introduction of this service enables service and marketing companies to use, for the first time, a single, memorable five digit number to handle both incoming voice and data calls on premium rate services.
Sally Weatherall, managing director for new media at WIN, commented: “Our voice shortcodes will now provide companies and consumers with an easy-to-use and remember reliable method of voting, buying and interacting with services and organisations. As a result, WIN can provide its customers with a one stop shop for both shortcode messaging and shortcode voice services, giving us a significant market advantage.”
WIN’s platform incorporates interactive voice recognition number translation, voice mail and a divert option when the line is busy.