WIN, a provider of interactive mobile entertainment and information services, has introduced voice capability on premium rate shortcode numbers.
The introduction of this service enables service and marketing companies to use, for the first time, a single, memorable five digit number to handle both incoming voice and data calls on premium rate services.
Sally Weatherall, managing director for new media at WIN, commented: “Our voice shortcodes will now provide companies and consumers with an easy-to-use and remember reliable method of voting, buying and interacting with services and organisations. As a result, WIN can provide its customers with a one stop shop for both shortcode messaging and shortcode voice services, giving us a significant market advantage.”
WIN’s platform incorporates interactive voice recognition number translation, voice mail and a divert option when the line is busy.