x-Mobility, the 4G MVNA for Hutchison 3, is now offering its wholesale MVNO partners inclusive European data roaming with their UK 4G data bundles. For the first time this is offered at exactly the same terms and pricing as UK data. There is no longer a restriction on the percentage of the data used by subscribers when abroad and tethering is also allowed.
This will enable MVNO brands to extend their service offering to include the whole of Europe, and for brands wishing to target in-bound travelers who by nature may not be using the majority of their data within the UK.
There been a trend for both MNOs and only a handful of the largest MVNOs to bundle European data as part of their consumer offer, but now MVNO brands can offer like for like services at exactly the same terms and pricing as UK data.
“We believe this is a positive step change for our existing MVNOs and for new potential partners. They can now offer differentiated services to both their UK subscribers and international inbound travelers alike,” said Shanks Kulam, Co-Founder and CMO of x-Mobility.
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