Xirrus Launches WiFi Positioning Service

Xirrus has announced Xirrus Positioning System (XPS), integrated within the Xirrus Management System (XMS), which provides organisations with real-time visibility into the location of Wi-Fi clients both associated and unassociated to the network. XPS is a Wi-Fi location data solution available that distributes the highly intensive calculation of client location across all access points (APs) within the network. XPS provides a faster way for businesses to pinpoint locations on a massive scale, up to 100,000 devices simultaneously, without the need for an expensive centralised engine.

Business success depends on continuous engagement with connected customers and guests. The ability to process location data for tens of thousands of Wi-Fi devices instantaneously, opens the door to a range of business specific applications for unique user experiences at retail shops, public malls, hotels, convention centres, sports arenas and more.

XPS provides organisations that offer guest Wi-Fi the ability to deliver a connected and tailored experience for their customers, such as social integration, venue promotion or loyalty awards programs, to differentiate themselves from competitors.

“Positive customer experiences are indispensable contributors to any thriving business environment, particularly in the retail and transportation industries,” said Gregory Smith, CEO, WIFI Metropolis. “Location identification transforms guest Wi-Fi into a powerful customer engagement tool by enabling the opportunity to deliver new services.”

“As part of the comprehensive Xirrus Wi-Fi solution, XPS enables organisations to gain greater visibility into constituent’s patterns and habits and act on that data. As businesses look for new ways to utilise or monetise their Wi-Fi infrastructure investment, XPS offers a unique architecture that delivers significant benefits to our customers,” said Bruce Miller, VP of product marketing, Xirrus. “XPS seamlessly scales for any size of environment, without the challenges and cost associated with traditional solutions.”

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David Dungay

Editor - Comms Business Magazine