Yealink UK has cut the trade prices of all its handsets after the SIP telephony specialist responded to market demand and unbundled power supply units (PSUs) from its models.
The move follows the widespread adoption of Power over Ethernet (PoE) networks which have made PSUs largely redundant. Yealink is passing on the subsequent cost savings of up to £5 per unit to resellers.
Explaining the initiative Yealink UK’s head of technology, Steve Watts said: “When we launched in the UK in 2009 the vast majority of network switches did not support PoE and many sites featured both PoE and non-PoE enabled outlets. We decided then that we could best support resellers by including a PSU so that they had bases covered when installing.
“But the market has moved on massively since then with PoE now becoming the norm, not the exception. We saw this presented an opportunity to reduce costs and making Yealink an even more affordable and attractive option.”
He added that if required resellers can now supplement handset orders by ordering PSUs as standalone items.
The company is advising its resellers that it has introduced new stock codes using an ‘N’ suffix to identify handsets now sold without a PSU. The change affects all models in Yealink’s acclaimed SIP-T2x range, the SIP-T32G, SIP-T38G and VP530P business class handset with video. This means for example that the SIP-T32G becomes the SIP-T32GN