Management accounts reveal its turnover doubled year on year as resellers and end users responded to the impressive performance-price ratio of its SIP-T2x range. Sales of its mid-market SIP-T22P model rose by over 130 percent whilst the entry level SIP-T20P increased by 98 percent.
Growth was also bolstered by the company’s growing presence in the Middle East following its appointment of Dubai-based BEN International as preferred distributor in October 2010. It also began to reap benefits from supply deals signed in 2011 with key network carriers.
“This was a strong performance which clearly demonstrates the growing power of the Yealink proposition. We deliver highly functional, highly reliable technologies at a fraction of the price of those offered by high overhead big brand rivals,” commented Yealink UK’s managing director, Andrew Roberts. “People, particularly in this current economic climate, are questioning why they should underwrite manufacturers’ marketing spends and operational overheads. They’re clocking that they are paying for a brand name rather than higher quality products or support.”
The company is confidently predicting further significant growth for 2012 as it embeds its recently launched SIP-T38G dual-port Gigabit colour IP handset and prepares for new product launches. Among those planned for the first half of 2012 are a premium HD business class SIP handset equipped with video and a phone optimised for the Microsoft Lync communications server.