Yealink Targets ITSPs

SIP telephony specialist Yealink UK is to launch a dedicated sales and support function for ITSPs having recruited former Counterpath EMEA executive Peter Holland to lead its VoIP provider business.

The new Yealink ITSP Partner Programme will be officially unveiled next month but it will offer enhanced support and preferential pricing packages to ITSPs operating in the UK’s hosted voice space, including on-site and remote interoperability resources plus free product and technical training and, provision of own-branded manuals and literature.

Because Yealink handsets enjoy a return rate of just 0.01 percent, the company is also breaking ground with the introduction of an advanced product replacement service. This will mean that replacement equipment will be made available to the ITSP free of charge allowing the ITSP to immediately send replacement items, thus minimising any inconvenience and downtime for their customers.

Commenting on his new role and the launch of the Yealink ITSP Partner Programme, Peter said: “It’s an exciting time to be joining Yealink which has now firmly established itself as a global top three SIP handset manufacturer with a fast-growing presence in UK and European markets. Having worked hard to develop and support an excellent reseller network across the UK and Ireland the time is now right to offer dedicated resources to ITSP and hosted voice service providers.

“Yealink fully appreciates that this is a sector which requires specific support expertise, dedicated resources and real margin generating opportunities. We know we need to provide a compelling proposition to ensure our kit is embraced within, and adds value to, ITSPs approved product portfolios. That is exactly what the Yealink ITSP Partner Programme has been designed to deliver and will deliver.”

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David Dungay

Editor - Comms Business Magazine
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