Yealink UK appoints Casari to new role

Joe Casari has been appointed as the company’s first-ever Head of Yealink UK and takes ownership for the relationship with Yealink China and management of the business day-to-day across the UK and Ireland.

“There is huge potential to grow the Yealink business in the UK and Ireland,” said Joe. “It has become a technology powerhouse and my role is to further accelerate double digit growth and build on Yealink’s renowned industry pedigree.”

Joe joined Nimans last year- and for the previous nine years he was working in the education technology sector for global manufacturer Promethean. Joe was Head of Channel for Dolphin Telecom for three years.

“It’s a very exciting time to be taking on this new role,” Joe explained. “We will be focusing on the two key areas of end points and video conferencing. I’m very much looking forward to meeting partners, understanding their needs and showing them how Yealink is best placed to exceed their expectations. We will also be looking to further strengthen our relationship with Microsoft around their Teams and Skype For Business collaboration platforms…”

“We are putting the foundations in place to make sure we have a strong go-to-market strategy – including an expanded team – with all the necessary support tools and skills our channel community needs to develop their own businesses. UC deployment is becoming an integral strategy to enable organisations to communicate across boundaries. Yealink are at the forefront in R&D and technology design which is rapidly contributing to the success of the brand and the sector as a whole.”

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David Dungay

Editor - Comms Business Magazine