Zest4 Start AdaptiveComms on Their IoT Journey

Following the recent launch of their M2M Partner Programme, Zest4 have been working with Southport-based AdaptiveComms to successfully add M2M solutions to their product range.

AdaptiveComms are focused on offering a truly converged communications package from a single supplier.

The launch of Zest4’s M2M Partner Programme highlighted the growing opportunity for AdaptiveComms to offer their customers significant business benefits that are available with M2M technology. M2M solutions enable companies to collect and communicate data more efficiently for tracking and monitoring purposes. This leads to improvements in daily operations, increased control and a reduction in operating costs.

Working in partnership, Zest4 have helped AdaptiveComms to build a robust M2M sales and marketing strategy, whilst providing the team with technical training, as well as continued commercial and sales support.

James Brayshaw (pictured), Managing Director for AdaptiveComms said, “Zest4 have been instrumental in assisting AdaptiveComms with understanding and entering the M2M market. They came up with a strategy and marketing plan, allowing us to promote M2M with the aim of launching it as one of our product offerings. They really know the market and the industry, which is reflected in us having a dedicated point of contact we can utilise for discussing opportunities and conducting training to our team. We truly have found a ‘partner’ who has our best intentions in mind and will allow us to grow our business.”

Mandy Fazelynia, Zest4’s Operations & Business Development Director, said, “It has been a real pleasure to work with James and the team at AdaptiveComms and support their strategy of adding M2M solutions to their portfolio. We are confident that they will have a successful future in M2M and we look forward to continuing to support them on their exciting new journey.”

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David Dungay

Editor - Comms Business Magazine