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Avanti named new sponsor of the UK Armed Forces Football Teams

Avanti Communications has announced it will be the official sponsor of the Kentish Cup as part of its ongoing partnership with the men’s and women’s UK Armed Forces Football teams (UKAFF).

Through its collaboration with UKAFF, Avanti will introduce innovative technological systems to monitor and enhance individual and team fitness and training. This technology enables players to remain connected and engaged as a team, even when they return to their ships, airbases and barracks.

The Kentish Cup will be held next week, between 20th and 24th June, with the UKAFF team drawn from the best players of the Royal Navy, Royal Marines, Army and Royal Air Force. UKAFF brings together a team from across the armed forces to represent the UK in matches against other international armed forces.

This year, the UK is hosting the 100th anniversary of the Kentish Cup. The UK men’s team is looking to secure a fifth successive title at the tournament’s Centenary.

Donald Walker, director of government services, Avanti, explained, “We’re honoured to be supporting the UKAFF and the Kentish Cup. These teams represent the best of the Armed Forces’ ethos of team-spirit and leadership and encapsulate the benefits of mental and physical resilience and diversity. This ethos and these qualities also epitomise Avanti Communications, which is why we are delighted to support the Centenary year of the Kentish Cup.”

The Kentish Cup commenced in 1921 and is the oldest international cup competition across UEFA. It was formed in the aftermath of the Great War, the vision of the Kentish Cup was to bring teams from the allied nations back together on the sports field, to maintain the close links and friendships built during adversity and conflict.