Carter appointed AudPro's brand ambassador

AudPro has appointed Richard Carter as brand ambassador.

Carter has come out of retirement to take on the new role, which will focus on making messaging on-hold the primary on-hold engagement offering for resellers across the Channel.

Carter said, "AudPro's dedication to the Channel, from its partner-first focus to its ability to flex to the needs of its partners is more than just admirable. They are a truly 100 per cent channel operation that puts its partners above all else, and I can't wait to push the experience even further."

Carter will draw on decades of insights gained from leading Nimans' go-to-market and sales strategies. His experience will help to enhance AudPro's product proposition and the support it offers to reseller partners.

"The rush to integrate AI and self-service into on-hold solutions has negatively impacted the customer experience," said Carter. "Too much is being asked of the end-customer and reseller unless they spend a disproportionate amount of time and money.

"Redressing that balance of value and low-touch customer experience, with a more considered implementation of AI, is how AudPro will forge a unique direction, helping resellers maximise margins from on-hold services."

That work has already begun, with efforts behind the scenes to introduce new technologies to reshape AudPro's messaging on-hold portfolio, with new services and user experiences to be announced in the coming months.

Carter added, "There is a clear opportunity to support channel partners in enhancing the profitability of their cloud services, as well as the quality and scalability of the on-hold services they provide, so they can stand out from their competitors.

"AudPro is already a clear favourite for bespoke messaging on-hold, and we can’t wait to share how we're making our services even more scalable and hands-off for our partners, without losing that personal touch."



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