Consenna Spark is available to any vendor, of any size, with any budget and suitable for any product. The company said the offering delivers fast, agile, and cost-effective promotions.
Trevor Evans, managing director at Consenna (pictured), explained, “Promotional activity in the channel is as old as the IT industry itself but doing the same things in the same way, only ever delivers the same results. It’s gone on for too long. We’re not prepared for that to continue.
“At Consenna we shake things up and drive positive change so the whole channel benefits, it’s why we exist – promotions felt in need of disrupting. Consenna Spark™ breaks down any pre-conceived notion of promotions only being available to the largest of IT vendors with limitless budgets and open-ended timeframes. Disruption of this type changes the promotions landscape forever.”
The interactive tool allows vendors to select budgetary parameters, identify their rationale for a promotion, and select from a range of target customers. Vendors can design promotions that aim to deliver increases in sales volumes or order values, attract new customers, improve conversion, or grow margins.