Content Guru and Vapour Media Highlight the Benefits of WebRTC to Channel

1 min read Unified Comms
On 28th June 2016, Content Guru showcased the latest technology addition to its multi-award-winning storm cloud communications platform – WebRTC – at partner Vapour Media’s ‘In Sight, In Touch, In Depth, In Leeds’ event.

Over 60 IT and business professionals joined technology providers Content Guru, Vapour Media and Spearhead Interactive for an evening of innovation at the White Cloth Gallery in Leeds to learn more about the latest advances in business communications.

Guests had the opportunity to see how cutting-edge WebRTC technology can be seamlessly incorporated into the contact centre to enable organisations to increase internal efficiencies through engaging more effectively with customers using enhanced web collaboration, voice-to-browser communication, and encrypted video conferencing.

Participants also had the opportunity to immerse themselves in virtual reality with Spearhead’s futuristic headsets as well as texting, calling and emailing Content Guru’s innovative multi-channel drinks ordering service, storm BAR, to order a range of complimentary drinks, from local Yorkshire ales to Italian wines.

Tim Mercer, CEO of Vapour Media, who gave a keynote presentation about the emergence of new technologies on the night, commented, “We were delighted to see such a fantastic turnout at this event and to have the opportunity to work with such a wide breath of technology innovators, who collectively demonstrated how emerging technologies are set to rapidly change the way businesses and consumers interact over the next few years. We are really looking forward to hosting further events in the near future.”

Martin Taylor, CMO of Content Guru, commented, “Technological advances continue to accelerate at an unprecedented rate and here at the White Cloth Gallery we’ve seen some fantastic examples that are ready for businesses to use today. WebRTC is absolutely transformative – as everyone will see over the next few years – and we’re delighted to have been able to support Vapour Media with an early demonstration of how the storm platform is already ushering in this next era of customer engagement.”