The agreement with the WRC provides a new sponsorship for Easynet which delivers global reach and will add value to the Easynet brand. The WRC shares Easynet’s commitment to the environment, being a carbon neutral company, and demonstrates Easynet’s brand values of pioneering, responsive and passionate. Easynet is committed to providing an outstanding customer experience, and will use this sponsorship to deliver a broad platform for unique, memorable corporate and press hospitality opportunities
The sponsorship drives an internal communications programme to involve, motivate and excite staff in all countries, and was launched to staff earlier today with email teaser campaigns, a video webcast, branded merchandise and rally simulators in Easynet’s offices across Europe.
David Richards CBE, Chairman of ISC, the global media and commercial rights holders of the WRC, identified the crucial part played by sponsors in the continuing success of the sport. He explained: “The WRC is a showcase for international talent, and thanks to our sponsors, we can develop this talent even further. Easynet and its customers are already demonstrating great passion and enthusiasm for our sport, and we’re looking forward to sharing our experiences with them over the next three years”.
Andrew Croker, Executive Vice President of Sportfive, which acts as the exclusive sponsorship and TV sales agency for the WRC, commented: “This is more wonderful news for the World Rally Championship, coming on the back of strong 2006 television audience figures”.
Julian Laister, Easynet’s European marketing communications director, explained that the WRC and Easynet share similar values and a focus on excellence. He said: “Easynet’s values are perfectly reflected in this fantastic opportunity. It gives us great scope to deliver a real, differentiated ‘Easynet Experience’ to our international target market and we’re delighted to be part of this dynamic sport with the WRC”.