Good found that iPads collectively represented roughly 97.3 percent of total tablet activations for Q1 2012. Apple’s continued growth is not only being driven by consumers and the overall BYOD trend, but also by proactive enterprise deployment of iPads. Apple’s iPhones and iPads remain the clear choice amongst end users when it comes to both BYOD and large company-driven deployments in verticals such as Financial Services, Business and Professional Services, Life Sciences and Healthcare.
Life Sciences witnessed the highest rate of growth in the quarter for iPad net activations by industry, steadily increasing from less than three percent in October 2011 to nearly 14 percent in January 2012. This growth mirrors anecdotal data around proactive iPad deployments to sales forces in that industry, most notably among Pharmaceutical and Biotech companies.
“With Windows 8, we expect more competition for Apple® and the iPad in the enterprise tablet space, especially for proactive, company-owned device deployments,” said John Herrema, Good Technology’s SVP Corporate Strategy. “On the smartphone side, we just released support for Windows Phone 7.5 last week and it will be interesting to see how it performs over the coming quarters.”